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ARTICLE 3 comments
08/30 2006

Wal-Mart’s Spokesman?

wal-mart logoAndrew YoungOkay so Wal-Mart takes some heat (for what, I’ll get to in a moment) and hires the “distinguished” civil rights leader, Andrew Young, to build bridges to the inner cities/minority groups and the like. And Young promptly does what these demagogues so often do: disgraces himself with racist remarks that smear nearly every minority in the nation. Nice Job Andy. I think there’s a place for you at the UN.

But enough with Mr. Young. The bigger issue is why Wal-Mart feels the need to pacify, Chamberlain style, the so-called inner city. Here is a list of Wal-Mart’s egregious crimes:

  • Enables consumers to buy almost everything you need at lower prices than everyone else sells them. So the Wal-Mart bastards actually built a business model that saves you money. Every day. Disgusting?
  • employs about a zillion people (1,800,000) and provides career ladders for thousands who wouldn’t get the chance to graduate to the mailroom at the “elite” corporations who view anyone without an ivy league diploma as functionally illiterate.
  • pumps billions of dollars into state, local and national economies and is the lifeline for a legion of small businesses that bitch as they make a fortune as Wal-Mart suppliers.

Sam Walton founder of Wal-MartTerrible isn’t it? Crimes against humanity! Listen to Wal-Mart’s critics and that seems to be the case. So in true Chamberlain style, Wal-Mart seeks to pacify the whiners by hiring the likes of Young when there isn’t a reason in the world to pacify anyone.
Just look back to your recent past Wal-Mart. Your founder Sam Walton was the greatest marketer of his era. He built clean, accessible, enormous stores in backwater towns the whiners are too arrogant to even drive through and he offered working class families prices that made the fat cat rip off artists who bled them before, shut down and leave.
Who has to apologize for that? Certainly not the company that brought the savings to you and in the process reinvented retailing. Wal-Mart should continue marketing itself as it has always done: low price leader. Low price leader. Low price leader.
Anyone who finds that objectionable can shop elsewhere. Or triple the markup and send the proceeds to Andrew Young’s favorite charities.

Mark Stevens,

CEO

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  2. Vincent
    08/31 2006

    Amen, Mark. Rather than kow-tow to every special interest hustler that comes down the pike, why not simply make the case that like Microsoft and IBM and a few other great companies, Wal-Mart has made life measurably better for a vast number of Americans.

    What exactly is wrong with that accomplishment?

  3. 10/9 2006

    [...] No. But what is marketing? It’s growing a business. And all I can tell you is that Sam Walton would have fired anyone at Wal-Mart who wrote one. Yes, it’s fashionable to knock Sa [...]

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