How dumb can a smart person get? Not much dumber than Judith Regan who attempted to add Simpson to her name.

To the widely disgusted and completely agitated U.S. public, the publishing diva is now known as “Judith Regan Simpson”.

It’s as if she woke up one morning in need of a cash infusion and thought to herself: let’s give the butcher a vile reality show! I’ll make a “killing” for my friend Rupert, myself and the most repugnant man in America. Then, we’ll treat the people like morons by telling them we are doing this as a healing exercise, a spiritual experience.

How did a gifted marketer suddenly stumble into the ranks of the Michael Jackson’s and the Rosie O’Donnell’s? How did she move from backstage genius to front and center object of wrath? How did she allow his stain to soil her soul? Forget the spin: the answer is disgustingly simple: she wanted to buy a beach front home! Problem is, given her new best friend, she had better lock the doors.

Mark Stevens, CEO MSCO

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This entry was posted on Wednesday, November 22nd, 2006 at 3:49 pm and is filed under Branding, Celebrity Branding, Million $$ Marketing Mistakes, Public Relations, Unconventional Thinking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.