Kate Moss
January 5th, 2007
Every marketing and general management professional thinks we can teach Kate Moss-just a “dumb model”- chapter and verse about business. Man are we donkeys.
I can hear Kate laughing at us. (In fact, she is sitting right next to me as I write this.)
[Editors Note: Yea, in your dreams, Mark.]
What do I mean by this deification of Moss? In business, the art of recovery is critical. From time to time, we all blow it. How and if we emerge from the mud is what separates 
the real world stars from the college professors.
And Kate, well she was considered done, fried, fini, just months ago. Now she is not only back from the muck, she has cemented her position as the el primo “dumb model” in the world.
How she did it reflects a bedrock business principle.
If people love you
your product
your service
-not just like, LOVE
-they will forgive everything and keep buying.
For Kate, there were no sloppy Today show Mel Gibson 10 cent apologies. No groveling for forgiveness. She simply stood there and broadcast her greatest asset: drop dead, sex machine, ice cool beauty. Forget all the nonsense crisis management scrap metal shoveled out by the “professionals.” Just lead with love. Listen to Kate.
What do you think of Kate’s rehabilitation?
January 9th, 2007 at 10:37 am
lol…if kate moss can blow up on the scene after being smeared internationally, and martha stewart can rise to the ranks again after serious jailtime…..then whatever we’re staring at just ain’t that bad! Seems like women really know how to bounce back from scandals.