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This insider's guide will teach you 8 marketing myths, 10 little-known sales secrets, and 9 successful management strategies that will help you TRANSFORM your business.

MSCO is a hybrid marketing and consulting firm that employs integrated branding, public relations, advertising, website development and Internet strategies based on a clearly defined blueprint for business growth.
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This is great news. Congrats on the show. We’ll be listening to keep motivated in our war.
Mark,
Nice board room table and chairs. Beautiful flowers. Fantastic vase. These do not convey front lines. Grab a customer you’ve turned around. Interview them. What about your intellect was helpful to them? What worked what didn’t? How did you BOTH grow during the turnaround experience? Maybe you could get a set of fatigues. If you want to depict yourself on the front lines then get out of the board room.
I liked Chef Ramsey’s show where he went in and helped turn around restaurants. His passion for food and the eating experience come through loud and clear by his passion to help his customers learn that their business is failing (often) because of the fears and greed inside their heads. By the way, I don’t care for his constant use of the F-word and believe that there are other ways he could express his passion without using the “F-crutch.” My two cents.
Looking forward to seeing you around the trenches.
Blessings to you and yours,
Steve
Mark…can’t wait to hear the radio show. You are so right…we are at war in business, and now we have an substantial enemy…our own government! Give ‘em hel!
Hi Mark … we’re suited up for war … lead us, then, into the next battle … we’re with you all the way!
Marlys
Is business war? Is life war?
To some it may feel this way, a constant battle…and this may be a successful way to get through. Utilizing the motivation of being beaten, a possible loss to someone else, and traditional competition as the fire to win.
This is what I feel, is a lower level, the level before attaining true mastery. Lets put it this way, does a master such as michelangelo or michael jackson care about being defeated? Do they care that someone will produce music or art superior to theirs? Perhaps but i’d argue that is not the fuel for their creativity. Their fuel is the deep love for creation. Their only competition is themselves. They do not need to cocnern themselves with what the opposition is doing. They do not need to seek to WIN, they only need to channel their energy into creation and let their creativity flourish.
Is business War? It can surely be thought of that way, and that will surely light some temporary fires under people, but it is not permanent. Permanent is love and creativity. It is said that meals that are cooked with love taste better. It is true. A product that is “cooked with love” is also better. One can only be at war for so long, but love, love is eternal! Handling your business with love, patience, and clarity is a higher level of functionality than handling your business like it is at war with other businesses.
In “Your MArketing SUCKS” you state to “start with a blank page.” You speifically say not to look at what the competition’s doing for it will put you in a box. I agree with this so whole heartedly it’s not even funny. Well, in a war you would not do this. IN a war you would size up your competition thoroughly, gather intel, count their troops, etc. before making any plans. In business, this is not necesary, nor should it be done. Starting with the blank page and your inner ability to create is best.