Mark Stevens on how to “Be a Better Boss in 2007” featured in www.Forbes.com
January 8th, 2007
In her article “Be a Better Boss in 2007,” Forbes reporter Hannah Clark asks top management experts and consultants their management resolutions for CEOs in the new year.
A note from Mark: When you’ve got the chance to be quoted in article, don’t blow it by saying something ordinary, predictable, or boring. Being quoted isn’t a time to play it safe; it’s your opportunity to passionately state your unique point of view. In time, you’ll see that doing it any other way is a wasted opportunity.
Below is an excerpt from the article. To read the entire article click here.
Be A Better Boss In 2007
Hannah Clark, 01.07.07, 6:00 AM ETAlso, don’t be afraid to make tough decisions. That may mean firing some of your close associates, says Mark Stevens, CEO of marketing company MSCO, and author of Your Management Sucks. Remember that New Year’s maxim: Out with the old, in with the new. If some of your senior managers are underperforming, share your concerns with board members. If they agree with your assessment, warn your lieutenants that they need to shape up or ship out. The world is changing, and slow-moving companies can no longer compete.Do you have comments on the article? Make them below!
January 11th, 2007 at 9:14 am
Congratulations to Mark and the team! I’ll have my first brush with ‘bookdom’ this year as I’m referenced in an Email Marketing book. I’ve been writing a blogging book for a few months now, but it’s slow-going. I’ll get there, though!
I’ve added Your Marketing Sucks to my Wishlist.
January 11th, 2007 at 9:55 am
Thanks so much for adding my book to your list. And as to your book, you will get there. I always try to write about 5 pages a day. In 50 days, you have it done. And do it with passion.
Mark Stevens
CEO