
There was a time I lived in Paris. Moving there was like diving off a rocky cliff into a powdery aqua sea. The curtains parted and I entered a new world. I was too in love to even sleep! So I didn’t.
When I arrived I spoke Queens French. If you don’t know the place, Queens is a borough of NY further from France, culturally, than Mars. So needless to say, Queens French is Greek to the natives. I said one thing, they meant another, and we lived in a constant state of delusion.
…which brings us to men and women. Neither knows what the hell the other means. Almost never. It’s far more challenging than a Rubik’s cube. At least a few Google heads could do that. No one, not Uma Thurman (my ex wife), Brad Pitt, or all of the living Nobel Prize winners can figure out the opposite sex. God meant it that way. To romantics like me, it’s a delicious puzzle. To Puritans, it’s a “why bother.”
So what does this have to do with business? Nothing and everything. Let’s focus on the everything. That’s what you are paying your tickets for. That’s why you are listening to a romantic when you could be watching Uma in Kill Bill. It’s everything because every customer and client relationship is a house of mirrors\crazy land\Queens French kaleidoscope that no one fully understands. That no one understands at all. But romantics make it work. They don’t understand their customers\clients but they romance them and then all the planets align– only for a while of course, but then the challenge never stops. Nor does the opportunity to make 1 + 1= 3.

That’s the fission of men and women. That’s the Da Vinci of life. That’s the code breaker for a magnificent business. Men and women.
Mark Stevens
CEO
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the challenge never stops, but neither does history repeating itself. Men and women, customers and businesses, have been exhibiting the same basic shortfalls and streaks of greatness since the beginning of time. If we study history well, we know what works and more importantly, what doesn’t.
The only thing that ever changes is technology, human nature and relations remain steadfast through hundreds of generations of society. All of our answers can be found throughout history, the question is why does everyone keep making the same mistakes?
p.s. Uma Thurman (your ex wife) ??? Did I miss that issue of US Weekly, or what?!
Communicating is always a walk in the tunnel of chaos. You never know what is going to happen.
I had a professor who use to say, “we all use the same vocabulary but have different dictionaries.”
And as you suggest, “making it work” even when we don’t understand everything or everyone is a magical moment to be savored.
Keep creating,
Mike