In “Your Marketing Sucks”, you give examples of why marketing and business is ineffective - isn’t it because the actual truth has been given a hard candy shell that is made to taste good to managers that have feasted on the fact that mediocrity is rewarded in today world?

Sorry - I’m feeling inspried and the caffine in my coffee has taken flight.

Michael

p.s. - Mr. Stevens, your book is the premise of every one of my decisions - this is HUGE since I was just promoted to the Director of Marketing for my company. Thank you for speaking the truth

from what I’ve seen, not everybody is stuck in the mud… although everybody may at times get stuck, for some, it’s a simple matter of getting out and pushing while others may just spin their tires down to the nubs… some people will avoid muddy ruts because they can predict getting stuck…

In my experience, I have found their are moments of truth that may only pertain to a particular time or event in your life and than their are more universal moments of truth… those times that the truth holds true for you and everybody else … the ones that hold true for every situation and circumstance… the kind that you can use daily for the rest of your life… Like a new tool that is right for the job…

When we recognize these truth’s, and don’t act, it’s not necessarially and sumarially assumed people are denying them… (their could be legitimate reasons not to change) and while some people may be inspired to tuck them away in the back recesses of their minds others may as easially be inspired to change their lives and just go with their new knowledge and see where it takes them…

I agree with your assessment about some people willing to lie to themselves or purposely confound their moment of truth with a lot of static in order to dilute it’s importance… but if your the type of person who will lie to yourself lol, than you have no one you can trust and even your most universal truths have to be subject to question. if you can’t trust yourself, you simply can’t trust anything or anyone.

so to keep your universal truth’s from turning into universal lies? I suppose you have to trust yourself… and in order to trust yourself, i suppose you would have to be honest with yourself at all times… seems that would be a good place to start.

Anyway, good topic.

It’s crucial that we are authentic in our approach, sadly easier said than done.

It’s interesting stuff that you’re exploring here. It’s a little like the work I do here at The Harwood Institute.
http://www.theharwoodinstitute.org/ht/display/ArticleDetails/i/6626