It is widely believed that “yes” and “no” are simply two sides of the same coin.
But the truth is, they are worlds apart. The reason lies in the fact that they are more than words: they are in the case of “yes,” a pathway to action. And in the case of “no,” a brick wall to prevent it.
When faced with a challenge, a journey into the unknown, a new relationship, an uncertain investment of the heart, ego, dollars, emotion and intellect, it is far easier and safer to say “no.” And that is precisely what most people do.
Ask them to consider something new, a change in the way they work or think, a personal liaison that holds the promise of a magical connection or an innovation that transforms a business process without any assurance of success, and they chant: No. No. No.
If they cling to the current, the status quo– whether it works or not, whether it is satisfying or totally frustrating and absolutely joyless, it is what they know: it is safe and so the knee jerk response is “No.”
“Yes” on the other hand, removes the safety net. It propels us into unknown territory. It exposes us to failure, heartbreak, financial loss, regret, danger and rejection.
When we say “yes,” we invest in companies, in romance, in adventure, in uncharted territory. Anything and everything can go wrong…..and often does. And so the naysayers, the natives of Planet No, slam the door, get into bed and pull the blankets over their heads. No way they are going to risk anything. Why should they. Life is just fine in MediocreLand.
In business, in life in general, we know that so many of the people we meet, be-friend, work and collaborate with, appear to be trained to say “No.” Hardly is the question asked, that the answer fires back: “No.” This means that for all who prefer to live life to the max, to try the new, to go against convention, to violate the rules, the walk the trapeze, we must do it alone or we have to search for the few who want to hurl themselves into space without any assurance at all that we will come back to earth.
We live on the Planet Of Yes.
Mark Stevens
CEO
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