Yesterday Bill Gates announced a new approach to 21st century capitalism, and in the process he apparently transformed himself into God. Yesterday at the World Economic Forum in Davos, Switzerland, Gates declared that the world’s top executives should supplant capitalism for charity. Gates asserted that the world’s most successful executives and companies should switch from American capitalism to “creative capitalism” to assist the world’s poor and under served. While a very worthy idea, it begs the question: why didn’t Gates promote this idea when he was a capitalist himself?

For the past thirty years, Bill Gates has been a competitive, tough businessman obsessed with getting his product into the lives of every human on the planet. “Now that he’s done with capitalism, he declares that everyone else should give it up, as well,” says Mark Stevens, CEO of the global marketing-sales-management firm, MSCO. “In the wake of a U.S. recession, the sub-prime crisis and vast federal debt, Gates wants us to abandon capitalistic pursuits,” says Stevens. “Unfortunately, like so many capitalists before him, Gates reached an unfathomable pinnacle, and now is taking a free fall plunge into the surreal.”

Stevens cites other examples of such a peak-and-free fall pattern including Henry Ford, who became an avowed anti-Semite after his success mass-producing the automobile; John D. Rockefeller, who oversaw a petroleum production monopoly and then gave his vast fortune away; and Charles Lindbergh who completed the first solo transatlantic flight only to then help the Nazi regime during World War II.

Stevens adds: “Hey Bill, what time is Ballmer getting on the plane for Zaire?”