Few things in marketing are as powerful as a Killer Offer. Certainly not the aesthetics voodoo Madison Avenue worships.
Perfect example: Bank of America is now offering a special price on online equity trades for customers with $25,000 in their accounts. That price is zero!
How will you answer that Scott Trade? Ameritrade? Fidelity?
Anyone?
Is there a Killer Offer waiting to come out of your business?

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I totally agree about the killer offer. I recently tested the differences between a serious ad and an ad that was a little off the wall, but had a killer offer attached. Guess which one won?! The killer offer wins every time!
It’s all about learning from the Godfather: make an offer they CAN’T refuse.
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