Unconventional Thinking
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The Power of the Killer Offer

October 16th, 2006
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Madison AvenueFew things in marketing are as powerful as a Killer Offer. Certainly not the aesthetics voodoo Madison Avenue worships.

Perfect example: Bank of America is now offering a special price on online equity trades for customers with $25,000 in their accounts. That price is zero!

How will you answer that Scott Trade? Ameritrade? Fidelity?

Anyone?

Is there a Killer Offer waiting to come out of your business?

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This entry was posted on Monday, October 16th, 2006 at 5:50 pm and is filed under Advertising, Branding, Marketing, Sales, Unconventional Thinking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “The Power of the Killer Offer”

  1. Gel Beds Says:
    August 31st, 2009 at 8:55 pm

    I totally agree about the killer offer. I recently tested the differences between a serious ad and an ad that was a little off the wall, but had a killer offer attached. Guess which one won?! The killer offer wins every time!

  2. Mark Says:
    September 3rd, 2009 at 8:30 am

    It’s all about learning from the Godfather: make an offer they CAN’T refuse.

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