Mark Stevens RSS Feed Mark Stevens Facebook Mark Stevens Twitter Mark Stevens LinkedIn
ARTICLE 3 comments
10/16 2006

The Power of the Killer Offer

Madison AvenueFew things in marketing are as powerful as a Killer Offer. Certainly not the aesthetics voodoo Madison Avenue worships.

Perfect example: Bank of America is now offering a special price on online equity trades for customers with $25,000 in their accounts. That price is zero!

How will you answer that Scott Trade? Ameritrade? Fidelity?

Anyone?

Is there a Killer Offer waiting to come out of your business?

Your Management Sucks

Download your free first chapter of Mark's latest book, Your Management Sucks

Download your free first chapter of Mark's latest book, Your Management Sucks

Social poster

delicious digg reddit technorati facebook twitter google yahoo wikio blinklist simpy spurl 

Downloads

  • No documents for download.
  1. Track comments via RSS 2.0 feed. Feel free to post the comment, or trackback from your web site.

  2. 08/31 2009

    I totally agree about the killer offer. I recently tested the differences between a serious ad and an ad that was a little off the wall, but had a killer offer attached. Guess which one won?! The killer offer wins every time!

  3. 09/3 2009

    It’s all about learning from the Godfather: make an offer they CAN’T refuse.

  4. 03/16 2010

    Howdy. Very first I wish to say that I actually like your blog, just identified it last week but I have been reading it sometimes since then.

    I appear to concur with most of your ideas and beliefs and this submit is no exception. entirely

    Thank you to get a fantastic weblog and I hope you keep up the beneficial do the job. If you do I will carry on to look over it.

    Possess a excellent evening.