So I received a signed limited edition photo of my ex-wife Uma Thurman today. She sent it with a lovely handwritten note, “Happy Birthday From Your EX, Love Uma.”
I hate to air family laundry in my blog, but I am steamed! So here goes…
We had five good years together before her head got swelled by the Hollywood machine and we went our separate ways. Now I do fine financially, but she makes $20 million a pop for Kill Bill’s and then there’s the 2,000 products she endorses. And when we split, the divorce required her to pay me $32.6 million. What have I received so far? How does zero sound? What about nada? The selfish self-absorbed diva has one excuse after another. And I’m sick of it. Up to here!
Truth be told, I was never married to Uma. She begged but there was another Queen of my heart. So what am I saying here? Hold on, there is a point to be made…a method to my madness.
Several months ago, I wrote a blog, Men and Women, and joked that Uma was my ex wife. And What! Clients, friends, etc. started calling to tell me they never knew the blonde nuclear bomb and I were once married. And it happens every week. And then Uma sends me her signed photo.
So the point is this: Say anything with conviction, get others to repeat it , let the viral thing do its magic. And a lie, an exaggeration, becomes the truth. The gospel.
Pay up Uma. Kate (Moss) and I want to buy a Gulfstream.
Mark Stevens
CEO
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Good point. But how do continual “Just kidding!”’s affect your efforts.
That’s right- she’s with me now and we’re not paying- we have our own jet to buy!
Well, we’ll see if that works. Remember- tell a friend.
Yeah, Uma’s awesome. She did such a great job in Kill Bill… I’m assuming she was so great in that movie, because those were yours and hers happiest times? Yeah… I totally remember when we double dated.. *I was with Tom Welling… or Brad Pitt at that time?.. wow,, I really don’t remember, but it was great fun! Anyways,Tell Uma to pay up!
It would seem only fitting to have the signed photo be the image for this blog to drive everything home.
As it stands, it’s like, well is this a continuation of the ‘viral lie’ or have we arrived finally at the truth? Do we have real closure, or are we still being drug along by Stevens tactics?
Either way, the moral here is clear, say the completely unexpected and people will talk. Say something ’safe’ and you’re invisible, not even a fly on a wall.
Hi Mark,
Sorry to hear about Uma
But…is it really a good idea to be spreading lies? What happens when they’re discovered? Should the goal really be to con people into believing something that’s completely untrue?
I guess the question is… are you advocating your customers speading this type of WOM, or the company spreading it? Either way, the benefits of doing so are probably only short-term.
What’s your take?
Gaston,
We went around with the idea of including simply a link to the photo or showing the photo. Your comment tipped the balance towards including the photo so I’ve done so.
Thanks,
Chris
thats great!!!