So why the hell do I write a blog? Well, I received this message from the “cool world” that blogging was “the thing.” And hell, what more could I want?

So I joined 3 trillion other people and starting writing this blog. And before I go further, given the fact that I am a marketing guy and think about how things are presented, “blog” is an awful word. And, maybe more important and maybe not, for the near universe of idiots like me who got caught up in the fashionista of blogging, it doesn’t do a damn thing for them. Think of it as talking to yourself. Not on the “world wide weborama” but to yourself, because except for Paris Hilton’s sexcapades and a few other examples of real entertainment, no one reads blogs but the idiots, like me, who write them.

Is writing a blog “marketing?” No. But what is marketing? It’s growing a business. And all I can tell you is that Sam Walton would have fired anyone at Wal-Mart who wrote one. Yes, it’s fashionable to knock Sam now, but try to do what he did and then, knock him. And by the way, Starbucks, you’re next.

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This entry was posted on Monday, October 9th, 2006 at 12:49 pm and is filed under Advertising, Branding, Business, Entrepreneur, Marketing, Marvelous Marketing, Public Relations, Small Business, Unconventional Thinking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.